I have seen these Ads when I was in Korea, and it always makes me laugh whenever I see them. I guess the Ads came out around 2005, and the ads are for our familiar gum brand ; Orbit. These ads transmit what is the product about very well. Consumers can directly see the brand of Product in these ads since the models are holding them, also they can know that what is the product all about by the light from the lamp shades the models wear on their head ; gum that makes your teeth white! I don't know whether the company still make Orbit White, but I want to try one to see the result that is like this. Haha!
Orbit gum ads generally convey the fact that the gum both cleans and brightens one's smile. (ie. "Clean, no matter what" tagline) This is a rather creative (and funny) way to get this point across!
ReplyDeleteLeagues and leagues better than that obnoxious British woman.
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