Want to taste it!

This commercial is from Japan and advertise Morigana Chocolate.




Generally, a commercial time length is about 30-40seconds,but the playing time of this ad is abnormally longer than usual commercial;1min 59sec. It is about 4times longer than general commercial.

Then, Why I could not away my eyes from this commercial although it was a lot longer than the others? And why I want to taste the chocolate in this ad?

I just found this commercial on the web, so I knew it is definitely an ad. Also I would know it if I saw the ad on air(TV). I knew that it is not "REAL" and advertises something, But my eyes were stuck in this piece because I wanted to know when she will blink her eyes.
She doesn't blink her eyes for over a minute in this ads. The ad just shows risky situations she faced such as hitting by a soccer ball or sneezing by salt powder, and the situations and reactions of her and the people who watch it were quietly funny(the funniness also makes me keep watching this ad). The people are watching her through TV with tension in this ad make me feel like I am one of them.
I guess these make my eyes stick on the ad until it finally shows the purpose of this ad; advertising the chocolate from Morigana.

We, both I and the people in the ad were waiting the time she blinks her eyes, and she "slowly" closes her eyes when she eat a chocolate. The tension and strain disappear by that time, and we both feel empty and hollow. Moreover, the feeling makes us think 'what made her eyes blink?'

Yeah, The chocolate!
She was not blinking her eyes but "slowly closes" them because of it.
Blinking is very quick and sudden with tension, but "slowly closing her eyes" shows
her enjoyment by its savor.
So it finally makes me want to taste the chocolate.

This ad is funny and brilliant.Also it does its job;advertising the product with huge impact.


Now, do you want a peace of this chocolate from Morigana? if you do, the advertisers of the ad succeed in their job !

Heineken commercial on air 2008.

I love Heineken ads both on paper and TV. Most of Heineken ads are very brilliant! I am sure that this Heineken ad made you laugh when you watched it. How could it make you laugh within 30 second? Isn't that great?

I think there are some points why it made you laugh.

The ad opens up the reaction of some women first when they see nice over sized closet. There is a point, the common idea of women; they love shopping and dressing up. So they always dream of huge and lovely closet with full of nice clothes and accessories. In this ad, we can see the women's surprise, pleasantness, happiness, and even enviousness by their reaction. Then, we can hear guys' hurrah. Then, the ad shows what is going on with them. Yeah. There is a huge refrigerator with full of beer bottles! The guys are jumping around and expressing their happiness to just see the icy- nicy Heineken beer bottles in there.

It opposes men to women.
Man loves beer.
Woman loves shopping and nice rooms (including closet).

also, I think that there is another idea; the beers in that refrigerator can be shared but clothes in the closet can not. This ad definitely has symbolism and also may have a little sexism, but we laugh because of our common idea of these things. If you go to youtube and see the comment below this ad, you will see what common sense people have(like, thank god! I am a man).

I guess Heineken have sold more beer bottles to men after this commercial released.

I just wonder that whether beer can be a symbol of women someday. hmm..

Introduction of the BLOG

Purpose of advertising on Media is mostly used in helping sell products and services, and it communicates with people with a message. In this blog, I will focus on ads that communicate their information to consumers in a humorous way, so they make consumers laugh while they are giving messege of products or services. I think it is one of good ways to transmit a message to consumers, so that the consumers can get the message in an ad easily and quickly. I set up this blog because of the course; business of media, which I am taking this Fall09 semester in NYU. But I have to say this blog is not created only for the course and getting grade from it, but also it is for myself with enjoyment of posting ads what I like.