economy and humorous ads

Few days ago, I read an interesting article that is about this period of bad economy and humorous advertising. It says humorous ads are more popular(it implies that humorous ads sell more products) during this period. How does the result come up?

I remember the last year, the horrible year ever I had in NYC, dollar currency was crazily going up high, so I had to take a break and go back to my country for few months and waited until the currency became stable, and many people who are around me got laid off or fired by their companies. I could feel that it is really harsh time for everyone, and some people said that it is like the depression all over the world. Now, I assume that the economy gets better, but it is not stable at all.

What about the advertising industry? I believe that the advertising industry also got damage from this period because it is like the food chain that clients need to sell their products through advertising to consumers. So the advertising industry would get damages if consumers could not buy client's products because the company of the client may reduce the expense for advertising.

Therefore, advertisers need to have knowledge of what grasps consumers' eyes even though consumers are cautious about their expense because of the bad-economy. Most people get depressed during this time because of economically bad circumstance, and they are seeking for something that refreshes their emotion. So the advertisers found the right answer; humor.

Humorous ads are always grasp people's eyes, but they are even more effective during this time since people seek for something that makes their feeling better. Advertisers catch the people's attention by humor in an ad, and it attracts people to buy products or get services.

I think the article shows that how advertising is constructed psychologically and emotionally. Yup. It really is!