Outdoor advertising for Mr.clean

Do you know Mr. Clean??

I am very familiar with this character since I came to U.S. because I am trying to keep my apartment clean(although I am not that a clean person) and the Mr.clean's products have helped me a lot to keep my apartment clean. (I believe that the Magic Eraser from the company is amazing! that cleans everything.) I am sure you all also know what is Mr.clean, what the products are and what the symbolic character of it is.
This outdoor advertising shows very white outstanding one line with the character of company on the cross walk, and we will directly know that it's an advertising from Mr.clean., and we will laugh because of the only one very white line the character on it!
Did Mr. clean make the line even whiter with products from the company?
The advertising is very simple but has impact because of our general idea of the character from the company. As we know, the character is best symbol of the Mr. clean company, and we also know that this company sells "cleaning products". The idea came from our everyday lives ; products of the company in markets we go and other ads on air we see.
So it has an impact to communicate with people without saying any word. This simple outdoor advertising gives people strong idea of the company and their products.