Want to taste it!

This commercial is from Japan and advertise Morigana Chocolate.




Generally, a commercial time length is about 30-40seconds,but the playing time of this ad is abnormally longer than usual commercial;1min 59sec. It is about 4times longer than general commercial.

Then, Why I could not away my eyes from this commercial although it was a lot longer than the others? And why I want to taste the chocolate in this ad?

I just found this commercial on the web, so I knew it is definitely an ad. Also I would know it if I saw the ad on air(TV). I knew that it is not "REAL" and advertises something, But my eyes were stuck in this piece because I wanted to know when she will blink her eyes.
She doesn't blink her eyes for over a minute in this ads. The ad just shows risky situations she faced such as hitting by a soccer ball or sneezing by salt powder, and the situations and reactions of her and the people who watch it were quietly funny(the funniness also makes me keep watching this ad). The people are watching her through TV with tension in this ad make me feel like I am one of them.
I guess these make my eyes stick on the ad until it finally shows the purpose of this ad; advertising the chocolate from Morigana.

We, both I and the people in the ad were waiting the time she blinks her eyes, and she "slowly" closes her eyes when she eat a chocolate. The tension and strain disappear by that time, and we both feel empty and hollow. Moreover, the feeling makes us think 'what made her eyes blink?'

Yeah, The chocolate!
She was not blinking her eyes but "slowly closes" them because of it.
Blinking is very quick and sudden with tension, but "slowly closing her eyes" shows
her enjoyment by its savor.
So it finally makes me want to taste the chocolate.

This ad is funny and brilliant.Also it does its job;advertising the product with huge impact.


Now, do you want a peace of this chocolate from Morigana? if you do, the advertisers of the ad succeed in their job !