Heineken commercial on air 2008.

I love Heineken ads both on paper and TV. Most of Heineken ads are very brilliant! I am sure that this Heineken ad made you laugh when you watched it. How could it make you laugh within 30 second? Isn't that great?

I think there are some points why it made you laugh.

The ad opens up the reaction of some women first when they see nice over sized closet. There is a point, the common idea of women; they love shopping and dressing up. So they always dream of huge and lovely closet with full of nice clothes and accessories. In this ad, we can see the women's surprise, pleasantness, happiness, and even enviousness by their reaction. Then, we can hear guys' hurrah. Then, the ad shows what is going on with them. Yeah. There is a huge refrigerator with full of beer bottles! The guys are jumping around and expressing their happiness to just see the icy- nicy Heineken beer bottles in there.

It opposes men to women.
Man loves beer.
Woman loves shopping and nice rooms (including closet).

also, I think that there is another idea; the beers in that refrigerator can be shared but clothes in the closet can not. This ad definitely has symbolism and also may have a little sexism, but we laugh because of our common idea of these things. If you go to youtube and see the comment below this ad, you will see what common sense people have(like, thank god! I am a man).

I guess Heineken have sold more beer bottles to men after this commercial released.

I just wonder that whether beer can be a symbol of women someday. hmm..