I found a website called Local Story which Korean people consider as an Internet version of yellow pages. It seems very similar to websites I have used in U.S. such as Seamlessweb.com and Citysearch.com in U.S. that provide local store/restaurant’s location, phone number, reviews and order service. Local Story is Location Based Service like those websites, but I found an outstanding service called Bizlog that makes Local Story very different from other LBS websites. Bizlog functions as a homepage of a local store that provides location (map), address, phone number, and pictures of a store like the other LBS websites provide, but the special features is that it provides an interactive place. Merchants and users can communicate in there, so they can share more information the homepage cannot provide. Moreover, Local Story provides SMS service. Users can order and make reservation by using this SMS service, and merchants can also use this service as real- time marketing activity. Merchants can also offer coupon and event and manage their customers by using this website. Although the Local Story partly charges fee to merchants when they use some services, I expect this website will be more advanced when mobile phone provides this service.
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